Dec 31, 2012 in the icarus deception, seth godin s most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icarus s father made him wings and told him not to fly too close to the sun. The icarus deception cheat sheet by me and seth godin. The icarus deception by seth godin our corporate life. Young icarus ignored his fathers warning and flew too close to the sun, thereby melting his wax wings and falling to his death. He is also the founder and ceo of and a very popular lecturer. It included an oversized, gorgeous print book of the best of seths blog posts, amazingly formatted and a collectors item. The icarus deception ebook by seth godin rakuten kobo. While i produce so much content every week where you only hear from me, i also want to encourage listening to others who offer value every single time they speak. Everyone knows that icaruss father made him wings and told him not to fly too close to the sun. Jan 03, 20 its fitting that the ancient mythical figure icarus is the poster boy for marketing maven seth godins latest manifesto,the icarus deception. The icarus deception, written and read by seth godin youtube.
Maybe youre a wouldbe painter or establishing a new online boutique, creative thinking is what provides. This book is all about challenging what seth calls the icarus deception and reclaiming our power to fly. The icarus deception by seth godin philosophersnotes. In seth godins most inspiring book, the icarus deception, he challenges readers to find the courage to treat their work as a form of art. The icarus deception by seth godin penguin books australia. Seth godins disruptive icarus deception takes flight.
In the icarus deception, seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icaruss father made him wings and told him not to fly too close to the sun. In seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art ever. Its fitting that the ancient mythical figure icarus is the poster boy for marketing maven seth godins latest manifesto,the icarus deception. The icarus deception by seth godin book summary good. Dec 15, 2012 it included an oversized, gorgeous print book of the best of seths blog posts, amazingly formatted and a collectors item. In the icarus deception, seth godin discusses many things that cause us to hold back just a little bit, from the way our school system is designed to the stories we tell ourselves and pass on to others. Seth godin is one of the worlds most inspiring and prolific creators. But that part of the famous greek myth is not the actual deception according to perhaps the worlds foremost marketing genius far from my opinion only, seth godin, for far too long, weve been taught to play it safe, stay in the comfort zone, dont make.
Nov 26, 2016 in the icarus deception, seth godin discusses many things that cause us to hold back just a little bit, from the way our school system is designed to the stories we tell ourselves and pass on to others. The icarus deception by seth godin presentation youtube. Amazed to be flying, however, icarus didnt listen and tumbled into the ocean. Stefan aarnio gives his point of view of seth godin s book the icarus deception. Maybe youre a wouldbe painter or establishing a new online boutique, creative thinking is what provides you an advantage in this present fastpaced digital economy.
The icarus deception was the book seth godin got paid to write via this kickstarter campaign there are some gems in the notes above and its a motivating read even ifas with most of his books which ive readgodin simply coins a phrase and describes a process which you already understand but might not be. Everyone knows his story his dad made him wings to help him escape the minotaurs labyrinth, and warned him not to fly too close to the sun lest his wings melt. The icarus deception a brief chat with seth godin young icarus ignored his fathers warning and flew too close to the sun, thereby melting his wax wings and falling to his death. In the icarus deception, seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art. In the icarus deception, godin calls for us to think and act boldly. Our society is built around industrial principles, and godin believes were losing out by not giving artistry its due. Well send you a link to the entire book on a specially formatted website, available to read online only for four days, and then its gone. We all know the greek myth of icarus and daedalus but conveniently they forgot to tell us a key part. He and his father were trapped on an island with no hope of escape, until they fashioned wings for themselves and flew away. Before they took off, icarus father warned him that if he flew too high, the wax which held the. This is in reference to icarus who died because of his hubris ignoring his fathers advice not to fly high, close to the sun because his wings are attached using wax. In this book godin steps a bit out of his marketing comfort zone and into the world of motivation. The icarus deception by seth godin overdrive rakuten.
Read them one after the other, then read them again. A prodigious author of more than a dozen bestselling books translated into more than 30 languages, this aims to be more than just a book. Dec 28, 2017 a wonderful manifesto in the authors characteristic style pathological honesty, ruthless scepticism and generous intellect. The icarus deception by seth godin fills in the gaps for us. Watch this fulllength audio version of seth s keynote on from his. Its fitting that the ancient mythical figure icarus is the poster boy for marketing maven seth godins latest manifesto, the icarus deception. Seth godin is an author, entrepreneur and most of all, a teacher seth is an entrepreneur, bestselling author, and speaker.
In seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icaruss father made him wings and told him not to fly too close to the sun. Popular business writer godin whatcha gonna do with that duck and other provocations, 20062012, 2012, etc. Seth godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including permission marketing, purple cow, all marketers are liars, small is the new big, the dip, tribes, linchpin, and poke the box. Making art is not the purview of a select few, but rather a defining act of being human. This book is all about challenging what seth calls the icarus deception and. Godin recently set the publishing world abuzz, once again, by using a crowdfunding service to prove that people were interested in the notion of his next book before he ever. The icarus deception turns society upsidedown in order to awaken the readers rebellious spirit and encourage him to create management today seth godin is a demigod on the web, a bestselling author, highly soughtafter lecturer, successful entrepreneur, respected. Dec 31, 2012 in the icarus deception, seth godin s most inspiring book, he challenges readers to find the courage to treat their work as a form of art.
Seth godin has been one of the most influential voices in my life, through the books he has written, so i thought there was no better guest to have on the very first episode of my new show, ideas. Dec 30, 2012 the icarus deception official trailer by seth godin. But that part of the famous greek myth is not the actual deception. A wonderful manifesto in the authors characteristic style pathological honesty, ruthless scepticism and generous intellect. The icarus deception, by seth godin what are you afraid of. The icarus deception with seth godin duct tape marketing. In seth godins most inspiring book, he challenges readers to find the. Everyone knows that icarus s father made him wings and told him not to fly too close to the sun. The book works on many levels and for many reasons. Our society is built around industrial principles, and. Download for offline reading, highlight, bookmark or take notes while you read the icarus deception. He asks us to go about our work as if it were art with the idea of good enough far from our minds. I spoke with seth godin for this weeks episode of the duct tape marketing podcast and he shared his thoughts on some of the myths and deceptions that hold people back. The icarus deception ebook by seth godin 9781101612309.
His most recent book, this is marketing, was an instant bestseller in countries around the world. In his bravest and most challenging book yet, seth godin shows how we can thrive in an economy that rewards art, not compliance. Seth godin the most risk comes from playing it safe youtube. The icarus deception by seth godin philosophersnotes optimize. I would recommend this book who is struggling to understand the rules of the world their children are growing up in, or anyone who is open minded to the fact the rules have changed and needs inspiration on what to do about it.
You asked seth godin absolutely anything and he answered. The icarus deception the icarus deception audiobook, by seth godin. He believes that our new economy is about throwing off the artificial. Seth is moving from talking about business to talking about being an artist in the broad sense of anyone who creates and ships. In addition to launching one of the most popular blogs in the world, he has written 19 bestselling books, including the dip, linchpin, purple cow, tribes, and what to do when its your turn and its always your turn.
The icarus deception official trailer by seth godin. Seth is an entrepreneur, bestselling author, and speaker. Seth godin interviewed about book the icarus deception. It was the perfect propaganda for the industrial economy. Find an institution, a job, a set of rules to stick to. Icarus is a mythological character with incredible staying power. Above all, godin urges his readers not to fall prey to the icarus deception by remembering the risk icarus took when he flew too close to the sun, while forgetting that flying too low was just as dangerous. Godin attempts to soar, exhorting people to create art, then to create better art, and be inspired by other artists. Selected quotes from the icarus deception by seth godin. Book report the icarus deception by seth godin these good.
Seth godin so much insight, feel so many of the aspects are very relatable. In seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Seth godin is as wise a counsellor as you could hope for in finding your way, and thriving, in the connected world. In the icarus deception, seth godin s most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Sep 23, 2015 in seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icaruss father made him wings and told him not to fly too close to the sun. The icarus deception in seth godins most inspiring book, the icarus deception, he challenges readers to find the courage to treat their work as a form of art. Jan 08, 20 in the icarus deception, godin calls for us to think and act boldly. In seth godin s most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icarus s father made him wings and told him not to fly too close to the sun. The icarus deception by seth godin book summary good book. Selected quotes from the icarus deception by seth godin i was a quick and happy supporter of seth godins kickstarter project he launched last year to produce a new book.
292 413 78 1406 366 777 798 1461 318 1144 504 154 676 1303 312 653 1040 868 1538 493 726 659 1194 956 1031 847 678 714 1478 1007 554 34 365 1420 165 907 151 1456 205 240 1449